The total combined lifetime value of a​ company's current and potential customers is called​ ______.

The total combined lifetime value of a​ company's current and potential customers is called​ ______.

The total combined lifetime value of a​ company's current and potential customers is called​ ______.



A. customer retention

B. market share

C. customer loyalty

D. share of customer

E. customer equity



Answer: E. customer equity


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