Twitter, Facebook, Vine, Instagram, and Snapchat were all utilized to engage customers during the Doritos Locos Tacos introduction as part of the _______________ component of the campaign.

Twitter, Facebook, Vine, Instagram, and Snapchat were all utilized to engage customers during the Doritos Locos Tacos introduction as part of the _______________ component of the campaign.


a) sales promotion

b) social media

c) public relations

d) direct selling

e) promotional mix



Answer: B


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