What are the main components of a marketing plan?
A. Segmentation, targeting, and positioning
B. An executive summary, situation analysis, objectives, strategy, action programs, budgets, and controls
C. A marketing budget and a marketing dashboard
D. Product, price, place, and promotion
E. A mission statement, objectives, and a business portfolio
Answer: B. An executive summary, situation analysis, objectives, strategy, action programs, budgets, and controls