What are the main components of a marketing​ plan?

What are the main components of a marketing​ plan?



A. ​Segmentation, targeting, and positioning

B. An executive​ summary, situation​ analysis, objectives,​ strategy, action​ programs, budgets, and controls

C. A marketing budget and a marketing dashboard

D. Product, price,​ place, and promotion

E. A mission​ statement, objectives, and a business portfolio



Answer: B. An executive​ summary, situation​ analysis, objectives,​ strategy, action​ programs, budgets, and controls


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