What does the Ethical Decision-Making Metric offer the marketer?
A. a complete checklist of ethical issues when taken together
B. a range of choices, although the marketer can only chose one or the other
C. protection from accusations of unethical behavior
D. measurements of possible consequences
E. a framework for looking at multiple dimensions of an issue in order to choose an appropriate course of action
Answer: E. a framework for looking at multiple dimensions of an issue in order to choose an appropriate course of action