According to the American Marketing Association, the specific values to which marketers should aspire include honesty, responsibility, fairness, respect, openness and

According to the American Marketing Association, the specific values to which marketers should aspire include honesty, responsibility, fairness, respect, openness and




A. neutrality.

B. citizenship.

C. orderliness.

D. awareness.

E. understanding.



Answer: B. citizenship.


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