When advertisements are used at special intervals with none in-between, which media budgeting method is being used?
A) continuous
B) gross impressions
C) pulsating
D) flighting, or discontinuous
Answer: D) flighting, or discontinuous
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Marketing
- Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.
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- One important consideration in using a differentiated targeting strategy is that ________.
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- ______ segmentation divides buyers into different segments based on lifestyle or personality characteristics
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?