When Applebee's faced declining sales in 2008, efforts were made to:
A) divest IHOP to raise capital
B) raise prices and increase quality
C) rejuvenate the brand
D) co-brand with IHOP
Answer: C) rejuvenate the brand
A) divest IHOP to raise capital
B) raise prices and increase quality
C) rejuvenate the brand
D) co-brand with IHOP
Answer: C) rejuvenate the brand