When considering brand equity at a consumer level, it can be viewed in terms of what 4 things? (4 consumer antecedents)
The consumer's:
1. brand awareness
2. brand attitude
3. brand knowledge
4. brand loyalty
Marketing MCQ
Branding and Brand Equity
When considering brand equity at a consumer level, it can be viewed in terms of what 4 things? (4 consumer antecedents)