When consumers engage in​ ________ buying​ behavior, they go through a learning​ process, so it is most important that marketers understand information gathering and evaluation behavior.

When consumers engage in​ ________ buying​ behavior, they go through a learning​ process, so it is most important that marketers understand information gathering and evaluation behavior.



A. ​dissonance-reducing

B. variety-seeking

C. habitual

D. low-involvement

E. complex



Answer: E. complex


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