Marketing MCQ
Marketing
When consumers engage in ________ buying behavior, they go through a learning process, so it is most important that marketers understand information gathering and evaluation behavior.
When consumers engage in ________ buying behavior, they go through a learning process, so it is most important that marketers understand information gathering and evaluation behavior.
When consumers engage in ________ buying behavior, they go through a learning process, so it is most important that marketers understand information gathering and evaluation behavior.
A. dissonance-reducing
B. variety-seeking
C. habitual
D. low-involvement
E. complex
Answer: E. complex
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