What determines whether a buyer is satisfied or dissatisfied with a purchase?
A. Satisfaction is determined by the relationship between the consumer's expectations and the product's perceived performance.
B. The number of alternatives considered in the purchase decision
C. How others feel about the purchase
D. Whether or not the buyer experienced cognitive dissonance
E. The amount of information gathered in the decision process
Answer: A. Satisfaction is determined by the relationship between the consumer's expectations and the product's perceived performance.