Which of the following best characterizes the function of recruiting and selecting a sales force?
a) It should be a continuous, systematic attempt to match applicants' characteristics to the firm's needs.
b) It is a process that should be set up that incorporates at least two steps: an interview and a written application.
c) Sources of applicants should be limited, since the recruitment process is expensive and more applicants mean greater expense.
d) After interviewing applicants, the manager should attempt to find a position that can be tailored to fit applicants' qualifications.
e) It should not be made from personnel in other departments in the firm, as this would necessitate training two people rather than one.
Answer: a) It should be a continuous, systematic attempt to match applicants' characteristics to the firm's needs.