Which of the following characteristics distinguish online media from traditional marketing?
a) Experience, networking, and personal contact
b) Social networking, personal contacts, control, and salesmanship
c) Addressability, interactivity, accessibility, connectivity, and control
d) Environment, responsiveness, customization, and affordability
e) Dynamic responsiveness, control, friendliness, and attention-getting
Answer: c) Addressability, interactivity, accessibility, connectivity, and control