Which of the following is an accurate statement about building customer relationships in the modern marketing era?
A. Consumer-generated marketing is when marketers take an active role in shaping product and brand content.
B. Building relationships through consumer-generated marketing is expensive and time-consuming.
C. At the current time, brands should wait to adopt new digital technologies and social media until the pace of change slows down.
D. Even with the new digital technologies available to marketers, consumers still cannot create personal brand experiences.
E. Digital technologies and social media have created few opportunities for marketers to engage their customers and deliver value.
Answer: B. Building relationships through consumer-generated marketing is expensive and time-consuming.
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