Which of the following is the best definition of value?
a. Consumers do not consider trade-offs when making purchasing decisions.
b. Value is considered the amount of money that consumers pay for a good or service.
c. Generally, consumers are not concerned with the value they receive for their money.
d. Value combines price with quality attributes and is often used by consumers to differentiate among competing brands.
Answer: d. Value combines price with quality attributes and is often used by consumers to differentiate among competing brands.