Which of the following is the least likely to be a thick description?
a.
A description based on observation of a small number of individuals over an extended time period.
b.
A description based on survey data collected from a large sample of 2,000 respondents
c.
A description that connects behavior to the larger social context in which it occurs.
d.
A description of the consumption behavior for Pepsi in the social context of beverages consumed in schools.
e.
A description of how people use personal hygiene products based upon an in-home ethnographic study.
Answer: B
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Marketing
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