Marketing MCQ
Marketing
A researcher is in the process of reading transcripts from a field study and developing categories to put different responses in. When similar responses are encountered, they are coded similarly. The process this researcher is engaged in is called:
A researcher is in the process of reading transcripts from a field study and developing categories to put different responses in. When similar responses are encountered, they are coded similarly. The process this researcher is engaged in is called:
A researcher is in the process of reading transcripts from a field study and developing categories to put different responses in. When similar responses are encountered, they are coded similarly. The process this researcher is engaged in is called:
a.
data reduction.
b.
data assimilation.
c.
data display.
d.
data verification.
e.
data congruence.
Answer: A
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