Which of the following is NOT an example of target marketing?
a.
A detergent manufacturer sees the need to include a stain remover formula in its detergents.
b.
A company has grouped its customers according to age and gender.
c.
A car rental company extending into luxury car rentals has targeted car enthusiasts as its customers.
d.
A restaurant intending to find out the preferences of its competitor's customers.
e.
An insurance company focusing on risk-averse people to sell its policies.
Answer: D