Which of the following is NOT one of the reasons companies often employ manufacturer's representatives?
A. They cannot afford to hire a sales force.
B. They are small and trying to get established.
C. Company salespeople have captured almost 100 percent of the market.
D. They want to achieve extensive sales coverage quickly.
E. They are entering new markets.
Answer: C. Company salespeople have captured almost 100 percent of the market.
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Marketing
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- One important consideration in using a differentiated targeting strategy is that ________.
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