Which of the following is not true when making the sales presentation?
a) The salesperson should focus on anticipating questions and answering them before they're asked.
b) The salesperson must spark interest in the product.
c) The salesperson should not only talk but also listen to the customer.
d) The salesperson should involve the customer by having him or her hold, touch, or use the product.
e) A salesperson should not sound like he or she is just reading a script (i.e., he or she should be flexible and respond to the customers' comments).
Answer: a) The salesperson should focus on anticipating questions and answering them before they're asked.