Which of the following is true of channel strategies?
a) A push strategy directs the promotional mix at ultimate consumers.
b) In a push strategy, the flow of demand stimulation is from consumers to manufacturers.
c) A pull strategy directs the promotional mix to channel members.
d) A pull strategy encourages consumers to ask retailers for a product.
e) In a pull strategy, the flow of demand stimulation is from manufacturers to consumers.
Answer: D