Which of the following is true of a firm's promotional mix?
a) A target audience does not affect the balance of elements in the promotional mix.
b) A lot of money is spent in the promotional mix in the decline stage of a product.
c) Coordinating a consistent promotional effort is necessary.
d) The composition of the promotional mix remains constant across the product life cycle.
e) The promotional mix is independent of the channel strategies for a product.
Answer: C
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