Which of the following is true of the maturity stage of the product life cycle?
a) Harvesting is a strategy that is widely used by companies during the maturity stage.
b) A high initial price may be used in the maturity stage as part of a skimming strategy.
c) Competition and aggressive pricing results in peak profits during the maturity stage.
d) Sales increase at a decreasing rate as fewer new buyers enter the market.
e) Product sales are mainly due to customers who are trying the product for the first time.
Answer: D
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