Which of the following is true of the maturity stage of the product life cycle?

Which of the following is true of the maturity stage of the product life cycle?



a) Harvesting is a strategy that is widely used by companies during the maturity stage.

b) A high initial price may be used in the maturity stage as part of a skimming strategy.

c) Competition and aggressive pricing results in peak profits during the maturity stage.

d) Sales increase at a decreasing rate as fewer new buyers enter the market.

e) Product sales are mainly due to customers who are trying the product for the first time.



Answer: D


Learn More :

Marketing

Learn More Multiple Choice Question :