Which of the following is true of packaging and labeling?
a) An advantage of packaging is the low cost required for the process.
b) Packaging and labeling help in building a brand's equity.
c) Labeling provides no benefits to manufacturers, but several benefits to consumers.
d) A disadvantage of packaging is that it fails to convey a brand's positioning.
e) Labeling often fails to satisfy the legal requirements of product disclosure.
Answer: B
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