Which of the following statements about big data is correct?
A. Big data actually refers to very small data sets.
B. One result of big data is that marketing managers are often overloaded and overwhelmed with information.
C. Analyzing big data is an easy task.
D. Big data is important because marketers today need more information to make good decisions.
E. Analyzing big data always leads to useful customer insights.
Answer: B. One result of big data is that marketing managers are often overloaded and overwhelmed with information.