Which of the following statements does NOT describe a role personal selling plays in an organization's marketing effort?
a) Salespeople are the critical link between organizations and their customers
b) Salespeople match company interests with customer needs to satisfy both parties
c) Salespeople may play a dominant role in implementing a firm's marketing strategy
d) Salespeople monitor investments in R&D and production facilities
e) Salespeople are the organization in customers' eyes
Answer: d