Which of the following statements is true about personal selling?

Which of the following statements is true about personal selling?


a. Personal selling goals are the same for every company that engages in personal selling.

b. It is among the cheapest forms of promotion.

c. Personal selling is most important in business-to-consumer sales.

d. It gives marketers the greatest freedom to adjust a message to satisfy consumers' information needs.

e. Salespeople are less effective than sales promotion at forming relationships with customers.



Answer: d. It gives marketers the greatest freedom to adjust a message to satisfy consumers' information needs.


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Marketing Chapter 18

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