Which of the following statements regarding the current economic environment is correct?
A. Since consumer incomes and spending are again on the rise, companies can now de-emphasize value.
B. Consumer spending values now emphasize simpler living and more value for the dollar.
C. Consumers have resigned themselves to lives of deprivation.
D. To reach today's frugal consumers, marketers should cut prices across the board.
E. Consumers are using their credit cards more frequently and putting less money in the bank.
Answer: B. Consumer spending values now emphasize simpler living and more value for the dollar.
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Marketing
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