With regard to channel structure, the level of difficulty a manufacturer experiences in getting retailers to purchase its products is determined by the degree to which the manufacturer has a strong brand, the relative power of the manufacturer and retailer, and
A. the degree to which the channel is vertically integrated.
B. the presence of an intensive distribution strategy.
C. the type of retailer selected.
D. the location of the retailer.
E. the degree to which the channel is horizontally integrated.
Answer: A. the degree to which the channel is vertically integrated.
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