Marketing MCQ
Marketing
Frito-Lay has developed a new line of snack foods. The company wants to place the products in as many outlets as possible—grocery stores, vending machines, convenience stores and restaurants. By doing so, Frito-Lay is striving to achieve _______ distribution.
Frito-Lay has developed a new line of snack foods. The company wants to place the products in as many outlets as possible—grocery stores, vending machines, convenience stores and restaurants. By doing so, Frito-Lay is striving to achieve _______ distribution.
Frito-Lay has developed a new line of snack foods. The company wants to place the products in as many outlets as possible—grocery stores, vending machines, convenience stores and restaurants. By doing so, Frito-Lay is striving to achieve _______ distribution.
A. exclusive
B. variable
C. intensive
D. selective
E. collective
Answer: C. intensive
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