Yvonne works for an advertising agency hired by a local restaurant that wants to increase its revenue by 5% this year. Yvonne proposes that the restaurant will need to spend an additional $25,000 on its advertising campaign to meet this objective. Yvonne is using which advertising appropriation approach?
the media plan approach
the competitive-matching approach
the percent-of-sales approach
the objective-and-task approach
the arbitrary approach
Answer: the objective-and-task approach