Which of the following is an example of native advertising?
a. Gucci partners with Beyoncé Knowles Carter to promote Chimes for Change, a global campaign to raise funds and awareness of empowerment for women and girls.
b. Volvo releases a video on television and the Internet of Kung Fu master Jean-Claude Van Damme doing a split between two moving trucks.
c. Marriott partnered with digital entertainment site Reddit to sponsor a Reddit-like post asking users to provide "sales pitches" about what makes their neighborhoods special.
d. A U.K. group used technology to show a billboard of an abused woman whose bruises begin healing and disappearing to show passers-by that they can stop the cycle of domestic abuse.
e. Anthropologie features unique do-it-yourself cocktail recipes on its blog that serve to mimic the unique styles of Anthropologie fashions.
Answer: c. Marriott partnered with digital entertainment site Reddit to sponsor a Reddit-like post asking users to provide "sales pitches" about what makes their neighborhoods special.