A disadvantage associated with the _____ method is its assumption that because firms have similar promotional expenditures their programs will be equally effective.

A disadvantage associated with the _____ method is its assumption that because firms have similar promotional expenditures their programs will be equally effective.

A disadvantage associated with the _____ method is its assumption that because firms have similar promotional expenditures their programs will be equally effective.



A. return on investment

B. affordable

C. competitive parity

D. objective and task

E. payout planning



Answer: C


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