A disadvantage associated with the use of syndicated shows for advertising is:
A. that syndicates do not supply as much research information as the networks do.
B. more zipping.
C. their popularity among Gen Xers.
D. the absence of programming at undesirable times.
E. their lack of popularity when compared to network shows in certain dayparts, such as daytime, early prime time, and late fringe.
Answer: A