A local retail chain has just established Twitter and Facebook accounts in the hopes that it will not only draw a larger customer base but also gain feedback from its​ customers, thereby allowing it to be closer with its target markets. Each week it announces​ sales, adds pictures of new​ products, and creates forums asking​ customers' opinions on certain matters. This is an example of​ __________.

A local retail chain has just established Twitter and Facebook accounts in the hopes that it will not only draw a larger customer base but also gain feedback from its​ customers, thereby allowing it to be closer with its target markets. Each week it announces​ sales, adds pictures of new​ products, and creates forums asking​ customers' opinions on certain matters. This is an example of​ __________.

A local retail chain has just established Twitter and Facebook accounts in the hopes that it will not only draw a larger customer base but also gain feedback from its​ customers, thereby allowing it to be closer with its target markets. Each week it announces​ sales, adds pictures of new​ products, and creates forums asking​ customers' opinions on certain matters. This is an example of​ __________.



A. advocacy advertising

B. personal selling

C. direct marketing

D. consultative selling

E. conversation marketing



Answer: E. conversation marketing


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