Marketing MCQMarketing Chapter 8Sales promotions can reduce brand loyalty by "training" consumers to be price sensitive and thus inclined to switch among brands to get available price discounts.
Sales promotions can reduce brand loyalty by "training" consumers to be price sensitive and thus inclined to switch among brands to get available price discounts.
Sales promotions can reduce brand loyalty by "training" consumers to be price sensitive and thus inclined to switch among brands to get available price discounts.