Marketing MCQ
Marketing Chapter 21
A recent trend in advertising is ____, in which marketers use nudity, sexual suggestiveness, or other startling images to get consumers' attention.
A recent trend in advertising is ____, in which marketers use nudity, sexual suggestiveness, or other startling images to get consumers' attention.
A recent trend in advertising is ____, in which marketers use nudity, sexual suggestiveness, or other startling images to get consumers' attention.
A. surrogate advertising
B. open advertising
C. shock advertising
D. covert advertising
E. celebrity advertising
Answer: C
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