Marketing MCQ
Marketing Chapter 8
According to Young's model of the creative process, the _____ step deals with gathering raw material and information through background research and immersing yourself in the problem.
According to Young's model of the creative process, the _____ step deals with gathering raw material and information through background research and immersing yourself in the problem.
According to Young's model of the creative process, the _____ step deals with gathering raw material and information through background research and immersing yourself in the problem.
A. problem detection
B. illumination
C. immersion
D. reality
E. incubation
Answer: C
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