Advertisers have little control over the placement of their commercials within a program when they advertise using a(n) _____ arrangement.
A. sponsorship
B. participation
C. daypart
D. exclusivity
E. run-of-station (ROS)
Answer: B
Marketing MCQ
Marketing Chapter 11
Advertisers have little control over the placement of their commercials within a program when they advertise using a(n) _____ arrangement.