Advertising testing that studies dilation or constriction of the eye in response to stimuli is called:
A. the Burke's reflection test.
B. Flesch testing.
C. the reactive test.
D. galvanic eye responses.
E. pupillometrics.
Answer: E
Marketing MCQ
Marketing Chapter 18
Advertising testing that studies dilation or constriction of the eye in response to stimuli is called: