An ad in a dental trade magazine for a new product to sterilize equipment asks anyone interested in more information about the product to request an information pamphlet. These names and addresses of those dentists who made the request for more information are then given to the product manufacturer's salespeople. This is an example of how _____ activities can be combined with personal selling.

An ad in a dental trade magazine for a new product to sterilize equipment asks anyone interested in more information about the product to request an information pamphlet. These names and addresses of those dentists who made the request for more information are then given to the product manufacturer's salespeople. This is an example of how _____ activities can be combined with personal selling.

An ad in a dental trade magazine for a new product to sterilize equipment asks anyone interested in more information about the product to request an information pamphlet. These names and addresses of those dentists who made the request for more information are then given to the product manufacturer's salespeople. This is an example of how _____ activities can be combined with personal selling.



A. sales promotion

B. operational

C. public relations

D. direct marketing

E. holistic marketing



Answer: D


Learn More :