An organization wants to screen the leads and qualify potential buyers before the salespeople call on them. Which of the following actions is best suited to achieve this goal?
A. Increase advertising so that more qualified prospects can contact you.
B. Use alternate channels such as retailing to obtain leads.
C. Appoint external consultants to screen leads.
D. Use direct marketing techniques such as telemarketing to screen leads.
E. Hire highly qualified salespeople and pay them attractive salaries.
Answer: D