Arden's task is to determine what was accomplished by his company's advertising and promotional program for a vinyl siding cleanser. You can tell him that:
A. his task is impossible.
B. all he needs is the sales results to determine what the program accomplished.
C. his task could be made easier by setting specific communication objectives.
D. he just requires the post-promotional consumer awareness levels to determine what the program accomplished.
E. this is the easiest task his company has ever asked him to perform.
Answer: C