Audience selectivity on television is possible as a result of:
A. the use of brand development indexes.
B. variations in program content.
C. zipping and zapping.
D. the use of interconnects.
E. the use of network advertising.
Answer: B
A. the use of brand development indexes.
B. variations in program content.
C. zipping and zapping.
D. the use of interconnects.
E. the use of network advertising.
Answer: B