____ can be classified as those that monitor the quantity and nature of the media coverage obtained for the sponsored event and those that estimate direct and indirect audiences.

____ can be classified as those that monitor the quantity and nature of the media coverage obtained for the sponsored event and those that estimate direct and indirect audiences.

____ can be classified as those that monitor the quantity and nature of the media coverage obtained for the sponsored event and those that estimate direct and indirect audiences.



A. Recall tests

B. Exposure methods

C. Tracking measures

D. Inquiry tests

E. Recognition tests



Answer: B


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