Chris sees a television commercial for Arby's promoting its roast beef sandwiches at 5 for $5.95. Later that day he goes to the nearest Arby's for a roast beef feast, but is told that the special offer is not available at that location. Arby's seems to lack
a) communication.
b) promotional efforts.
c) integrated marketing communications.
d) channel capacity.
e) coordinated awareness.
Answer: integrated marketing communications.