Coldwater Creek is a retailer that uses its website to promote and sell new merchandise. Coldwater Creek views the Internet as a(n) _____ medium.
A. interactive
B. indirect
C. primary-demand
D. print
E. traditional
Answer: A
Marketing MCQ
Marketing Chapter 1
Coldwater Creek is a retailer that uses its website to promote and sell new merchandise. Coldwater Creek views the Internet as a(n) _____ medium.