Companies tend to view promotion from many vantage points. Which of the following alternatives is most accurate?
a) Promotion costs cause product costs to be higher.
b) Promotion activities make up the bulk of marketing.
c) The role of promotion is to stimulate product demand.
d) Promotion should be directed toward numerous audiences.
e) Most promotional efforts are performed through advertising.
Answer: c) The role of promotion is to stimulate product demand.