What is the overall role of promotion?
a) To stimulate product demand
b) To identify prospects
c) To retain loyal customers
d) To encourage product trial
e) To reduce sales fluctuations
Answer: a) To stimulate product demand
a) To stimulate product demand
b) To identify prospects
c) To retain loyal customers
d) To encourage product trial
e) To reduce sales fluctuations
Answer: a) To stimulate product demand