Consumer juries and portfolio tests are examples of:
A. single-source, real-world methods.
B. post-test, field methods.
C. laboratory pretest methods.
D. single source, posttest laboratory methods.
E. pretest field methods.
Answer: C
Marketing MCQ
A. single-source, real-world methods.
B. post-test, field methods.
C. laboratory pretest methods.
D. single source, posttest laboratory methods.
E. pretest field methods.
Answer: C