DAGMAR is:
A. a philosophy of advertising goal setting.
B. a model of consumer behavior.
C. a method of setting sales objectives.
D. the most often used method of setting objectives.
E. an attitude measurement device.
Answer: A
A. a philosophy of advertising goal setting.
B. a model of consumer behavior.
C. a method of setting sales objectives.
D. the most often used method of setting objectives.
E. an attitude measurement device.
Answer: A